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共创融合体验——跨区域研究（英文版）
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2025-03-24 10:29:12
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  • 封面
  • 版权信息
  • About the Author
  • Glossary of Abbreviations
  • Foreword
  • Chapter 1 Introduction
    • 1.1 Introduction
    • 1.2 Background to the Research
    • 1.3 Terminology Used in the Book
    • 1.4 Research Gap,Aims and Objectives
    • 1.5 Structure of the Book
  • Chapter 2 Theoretical Domains
    • 2.1 Introduction
    • 2.2 Consumer Behaviour Theory Approaches and Models
    • 2.3 Consumer Culture Theory（CCT）
    • 2.4 Conclusion
  • Chapter 3 Value Creation in Consumer Market
    • 3.1 Introduction
    • 3.2 The Goods Dominant and Service Dominant Logics
    • 3.3 Value Co-creation Through Experience
    • 3.4 Customer Value Co-creation Behaviours
    • 3.5 Customer Engagement and Its Theoretical Foundation
    • 3.6 Conclusion
  • Chapter 4 Conceptual Framework
    • 4.1 Introduction
    • 4.2 Conceptual Framework 1-Value Creation
    • 4.3 Conceptual Framework 2-Hypothesis Development
    • 4.4 Conclusion
  • Chapter 5 Research Methodology
    • 5.1 Introduction
    • 5.2 Research Philosophy
    • 5.3 Qualitative Phase
    • 5.4 Quantitative Phase
    • 5.5 Data Preparation for Analysis
    • 5.6 Ethical Consideration
    • 5.7 Conclusion
  • Chapter 6 Data Analysis
    • 6.1 Introduction
    • 6.2 Demographics Characteristics
    • 6.3 Reliability and Validity Analysis
    • 6.4 Mean Scores for Factors after CFA
    • 6.5 The Relationships Between the Respon-dents' Demographics and Constructs
    • 6.6 Hypotheses Testing—Structural Equation Modelling（SEM）
    • 6.7 Results of Hypotheses
  • Chapter 7 Discussion and Implication
    • 7.1 Introduction
    • 7.2 Summay of Key Findings
    • 7.3 Achieving the Objectives
    • 7.4 Contribution of the Book
    • 7.5 Limitations and Directions for Future Research
  • Bibliography
  • Appendixes
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