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那些让文案绝望的文案
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2022-01-25 05:33:12
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  • 自序
    • 如果你想做个文案……
    • “高端大气”与猪饲料
    • 文案是什么？
    • 文案是聊出来的
    • “大便体”与“牛×体”
  • 小马宋文案扯淡录
    • 危机公关应该做的事
    • 抓不住根本法则，学再多玩法也是白费
    • 名字取得好，公司上市早
    • 怎么识别不靠谱的社会化营销公司？
  • 从甲壳虫说开去……
    • Do you think the Volkswagen is homely?
    • 你觉得VW不够好看？
    • 一辆VW
    • After a few years, it starts to look beautiful.
    • 再过几年，它就开始好看了
    • Ugly is only skin-deep.9
    • Made in U.S.A.
    • 美国制造
    • Do you earn too much to afford one?
    • 某些人收入太高，而VW格调过低？
    • Live below your means.10
    • Introducing two of the most radical changes in Volkswagen history.Can you spot them?
    • VW历史上两大重要改进，你注意到了吗？
    • Why is our nose so stubby?
    • 为什么VW的车鼻是秃的？
    • One of the nice things about owning it is selling it.
    • Has the Volkswagen fad died out?
    • VW流行风潮过去了吗？
    • Who in the world seals the bottom?Volkswagen.
    • 世上谁会把车盘底密封？VW
    • Why are the wheels crooked?
    • 为何轮子有点歪？
    • Will we ever kill the bug?
    • 我们会干掉这只甲壳虫吗？
    • Even the bottom of a Volkswagen looks funny.
    • 即便车底看来也有点意思
    • Some of the most unusual things about a Volkswagen are things you don't usually see.
    • VW不凡之处，通常不易窥见
    • The inside is finished like the outside.
    • 表里如一
    • Can you name this car?
    • 你猜到这部车的名字了吗？
    • Need a part?
    • 需要汽车配件了？
    • It's a little too much car for the money.
    • 这车太超值了
    • Repair'em?I've got enough parts to build'em！
    • 修什么？有这些配件，我完全可以重装一辆！
    • A Volkswagen, obviously.
    • 是辆VW，毫无疑问
    • The experimental X-93 Volkswagen.
    • VWX-93型车，在试验中
    • The best kept secret in Washington, D.C.
    • 华盛顿特区的惊人内幕
    • Presenting the 84 mpg Volkswagen.
    • 每加仑跑84英里的VW11
    • What if you only need part of a Volkswagen?
    • 要是你只想要一个VW零部件？
    • No point showing the'62 Volkswagen.It still looks the same.
    • 1962年的VW也没啥亮点，看起来都一样
    • The only water a Volkswagen needs is the water you wash it with.
    • VW会用到水，但仅仅用来洗车
    • 扛到最后的，一定是VW
    • "A funny thing happened when I decided to expose that phony floating Volkswagen commercial."
    • “我正想要曝光VW车能浮在水中的虚假广告，有趣的事却发生了。”
    • If Ted Kenney drove a Volkswagen, he'd be President today.
    • 泰德·肯尼迪当年要是开辆VW，现在的总统就是他了
    • Volkswagen's unique construction keeps dampness out.
    • VW独特的设计横扫湿气
    • Save water.
    • 节约用水
    • 第一部出现在世界尽头的车
    • Every new one comes slightly used.
    • 每一部新车都会被开过一段距离
    • Sooner or later, your wife will drive home one of the best reasons for owning a Volkswagen.
    • 你的夫人迟早都会自己开车回家
    • 你没必要更换大半部车
    • Why so many Volkswagens live to be 100，000.
    • 为何众多VW车能跑到10万里程？
    • All good things must come to an end.
    • 再美好的事物终有结束的一天
    • Every now and then a VW runs into a little trouble at the factory.
    • VW不时会在工厂遇到点麻烦
    • Impossible.
    • 不可能
    • Lemon.
    • 酸柠檬15
    • After 3 years, the car that cost the least cost the most.
    • 当初售价最低的车，三年后却售价最高
    • A new VW is cheaper at twice the price.
    • 新的VW比这个价贵一倍，但还是划算
    • It's been replaced.
    • 这部甲壳虫已被完全替换
    • 这就是我们检验VW的次数
    • How to make a'54 look like a'64.
    • 如何让1954年的车看起来像1964年的？16
    • Think small
    • 眼界不用那么高18
    • It makes your house look bigger.
    • 它让你的房子显得大了
    • It does all the work, but on Saturday night which one goes to the party?
    • 它什么都做，但是周末晚上赴宴的是谁？
    • 在合适的日子开上VW，你可以成为马路之王
    • 这场景对VW来说，真是美妙
    • They said it couldn't be done.It couldn't.
    • 他们说办不到，就是办不到
    • 33 years later, he got the bug.
    • 三十三年后，他拥有了甲壳虫
    • After 30 Volkswagens, Father Bittman still believes.
    • 开过三十部VW，毕门神父更坚定了他的信念
    • "It was the only thing to do after the mule died."
    • “骡子死了，只能如此。”
    • With 34 wives, even a king has to cut a few corners.
    • 即使是国王，养34个老婆也不易
    • Which man would you vote for?
    • 你投哪一位？
    • Our car the movie star.
    • 大牌驾到
    • Don't laugh.
    • 不要笑
    • One hour later, it won't get hungry again.
    • 它不会在一小时之后又叫肚子饿
    • Think it over, New York, Chicago, San Francisco.
    • 想一想纽约、芝加哥和旧金山的交通现状吧
    • There's a bit of the beast in every bug.
    • 每部甲壳虫都有点兽性
    • It's a bird.It's a plane.It's a Volkswagen?
    • 小鸟，飞机，甲壳虫？
    • The$35，000 Volkswagen.
    • 价值35，000美元的VW
    • How much longer can we hand you this line?
    • 这条曲线还能传承多久？
    • Is the economy trying to tell you something?
    • 算账
    • V-V-Volkswagen announces air conditioning.
    • V-V-VW推出车内空调
    • Our image.
    • 我们的形象
    • Some shapes are hard to improve on.
    • 有些外形很难再改进了
    • Can you still get prime quality for$1.26 a pound?
    • 1.26美元1磅的上等货，现在还有吗？
    • How does a little bug survive in the automotive jungle?
    • 一部甲壳虫的汽车丛林生存法则
    • If gas pains persist, try Volkswagen.
    • 如果油价高烧不退，可以试试VW
    • It's ugly, but it gets you there.
    • 它很丑，但它能带你到想去的地方
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