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大学英语长篇阅读.上册
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2025-03-24 22:52:25
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  • 前　言
  • 目录
  • Unit 1　ADVERTISEMENT
    • Passage A　H istory&Roles of Advertising
    • Passage B　Challenges in G lobal Advertising and Prom otion
    • Passage C　The Effects of TV Advertising on Child ren
    • Passage D　Why Global Water Challenges Call for Creative Advertising
  • Unit 2　MARKETING
    • Passage A　M arketing M obile Phones—Learn how companiesmarket cellular phones in the 21st century
    • Passage B　M arketing Cars—How successfull car manufacturersmarket their vehicles to you
    • Passage C　M arketing to Latinos and A frican Am ericans
    • Passage D　Celeb rity M arketing—Exp lore the strategy of celebrity marketing
  • Unit 3　HEALTH
    • Passage A　Garlic:The Key to a Long Life?
    • Passage B　Scien tists Advise:Low-Salt Diet Not for Everyone
    • Passage C　Som e Foods Can Be M ed icine
    • Passage D　You Mean You Doub t Diet Coke's Health Claim s?
  • Unit 4　FRIENDSHIP
    • Passage A　A Promise of Sp ring
    • Passage B　Do Good Fences Make Good Neighbors?
    • Passage C　A Friend on the Line
    • Passage D　Of Friendship
  • Unit 5　EDUCATION
    • Passage A　Leave You r Lap tops at the Door to M y Classroom
    • Passage B　Learning Differences Between Boys and Girls
    • Passage C　Encou rage Creativity in K ids,Ask Them:“W hat If”?
    • Passage D　Effective Tim e M anagem ent Tips from Studen ts
  • Unit 6　SCIENCE
    • Passage A　Scien tists to Sequence Genes in Space
    • Passage B　China Space Plan to Develop“Strength and Size”
    • Passage C　Fou r Young Peop le W ho Make the W orld Better
    • Passage D　Robots Can Help with Farm W ork
  • Unit 7　LANGUAGE
    • Passage A　How to Debate?
    • Passage B　How to Improve Public Speaking Skills
    • Passage C　How W ell Is English Spoken W orldw ide?
    • Passage D　7 Tricks to Learn Any Language in 7 Days
  • Unit 8　CULTURE
    • Passage A　The M ost Rom an tic Places for a Getaway in France and Spain
    • Passage B　Cu ltu re Insider:How Did Ancien t Peop le Stay W arm in W in ter?
    • Passage C　10 Cool New Them e Park Developm en ts in the W orks
    • Passage D　The M agic Form u la that Makes the Perfect Ch ristm as Film
  • Key to the Exercises
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