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商务英语实用写作 - 何康民
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CHAPTER 5　Business Letter Writing

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2024-04-30 00:50:25
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  • 封面
  • 版权信息
  • 前言
  • CHAPTER 1　Business Writing and Communication
    • 1　Introduction to Business Writing and Communication
    • 2　The Power of Communication
    • 3　Conceptual Model
    • Exercises
  • CHAPTER 2　Business Writing Styles
    • 1　Types of Business Writing
    • 2　Principles of Business Writing
    • 3　Formal and Informal Styles
    • Exercises
  • CHAPTER 3　Language Skills and Writing Techniques
    • 1　Writing Techniques
    • 2　Language Skills
    • 3　Tips for Business Writing
    • Exercises
  • CHAPTER 4　Abstract Writing
    • 1　Definition and Length of Abstract
    • 2　Types of Abstracts
    • 3　Functions of Abstracts
    • 4　Procedures and Rules for Writing Abstracts
    • 5　Some Suggestions for Preparing an Abstract
    • 6　Examples of Abstract
    • Exercises
  • CHAPTER 5　Business Letter Writing
    • 1　The Introduction of Business Letters
    • 2　Writing Principles of Effective Business Letters
    • 3　The Structure of Business Letters
    • 4　The Layout of Business Letters
    • 5　Typical Examples of Business Letters
    • Exercises
  • CHAPTER 6　Job-Related Writings
    • 1　Résumé or Curriculum Vitae Writing
    • 2　Application Letter Writing
    • 3　Memo and Email Writing
    • Exercises
  • CHAPTER 7　Social Letter Writings
    • 1　Letters of Congratulation
    • 2　Thank You Letters
    • 3　Apology Letters
    • 4　Holiday Letters
    • 5　Complaint Letters
    • Exercises
  • CHAPTER 8　Office Routine Letters
    • 1　Invitation Letters
    • 2　Introduction Letters
    • 3　A Business Itinerary
    • 4　Notification Letter
    • Exercises
  • CHAPTER 9　Business Report Writing
    • 1　Classification of Business Report
    • 2　Instructions for Writing Business Report
    • Exercises
  • CHAPTER 10　Contract Writing
    • 1　The Introduction of Business Contracts
    • 2　The Establishment of Business Contracts
    • 3　The Structure of Business Contracts
    • 4　The Features of Business Contracts
    • 5　Typical Samples of Business Contracts
    • Exercises
  • CHAPTER 11　Company Profiles
    • 1　Definition and Criteria of a Company Profile
    • 2　The Writing of a Company Profile
    • 3　Description of a Company Organization
    • 4　Features of English Corporate Profiles
    • 5　Samples of Corporate Profiles
    • Exercises
  • CHAPTER 12　Business Advertisements
    • 1　Advantages and Disadvantages of Advertisements
    • 2　Six Laws of Small Business Advertising Success
    • 3　Choosing Right Advertisement for Business
    • 4　Choosing Right Media of Advertisements
    • 5　How to Design an Advertisement
    • 6　Language Features of Advertisement
    • Exercises
  • CHAPTER 13　Business Proposal
    • 1　Types of Proposal
    • 2　Managing Business Proposal
    • 3　Writing a Business Proposal
    • 4　Example of a Request for Proposal
    • Exercises
  • CHAPTER 14　Corporate Governance
    • 1　Rights and Equitable Treatment of Shareholders
    • 2　Codes and Guidelines
    • 3　Mechanisms and Controls
    • 4　Principles of Good Corporate Governance
    • 5　Examples of Corporate Governance
    • Exercises
  • CHAPTER 15　Business Charter
    • 1　Definition of Business Charter
    • 2　Corporate Charter Number
    • 3　Standard Business Charter Template
    • 4　Example of Corporate Charter
    • Exercises
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